Safeway Foundation and the Entertainment Industry Foundation to Partner With Northern Virginia Family Service on In-Store Campaign

Hunger Is Ambassador Viola Davis is leading the “Hungry for More” campaign to continue the fight to eradicate childhood hunger in the U.S.

Oakton, VA – Sept. 22, 2017 – The Albertsons Companies Foundation, doing business locally as the Safeway Foundation, and the Entertainment Industry Foundation (EIF) have come together again to continue the Hunger Is “Hungry for More” campaign, which is designed to raise awareness and funds to fight childhood hunger in America. Northern Virginia Family Service (NVFS) will be a local recipient of funds raised in stores in the Greater Prince William area.

The Hunger Is “Hungry for More” campaign will run through Oct. 15 in more than 2,300 Albertsons Companies grocery stores throughout the country, including Safeway stores in the Greater Prince William area, giving shoppers at the opportunity to contribute toward hunger relief efforts in their communities. The print, broadcast, digital and out-of-home PSA campaign, in which Viola Davis addresses the importance of eradicating childhood hunger, will continue to run in the marketplace through the summer and fall.

“I am beyond thrilled to see how our communities joined together last year to support the eradication of childhood hunger in America,” said Hunger Is Ambassador Viola Davis. “The Hunger Is ‘Hungry for More’ campaign is essential for educating the public on just how severe the issue of childhood hunger is – in every community – throughout the country. A child who has eaten breakfast is able to learn more, live healthier and achieve greater success in life. It’s an honor to continue to stand with the Safeway Foundation and the Entertainment Industry Foundation to help put an end to this significant problem.”

“NVFS’ SERVE Campus serves, on average, 350 low-income and homeless children each year, through our family shelter, early childhood development center and Hunger Resource Center,” shares Stephanie Berkowitz, NVFS President & CEO. “The Hunger Is funds we received will help provide breakfast food and nutritional information through our SERVE Breakfast! program so these children can have a healthy start to their day.”

Participating Safeway stores:

  • 12821 Braemar Village Plaza, Bristow, VA 20136
  • 4215 Cheshire Station Plaza, Dale City, VA 22193
  • 4220 Merchant Plaza, Woodbridge, VA 22192
  • 2205 Old Bridge, Woodbridge, VA 22192

Hunger Is grant recipients are selected with the help of the Hunger Is Advisory Committee (HIAC), comprised of leaders from the most respected hunger advocacy organizations in the U.S. including Drexel University’s Center for Hunger-Free Communities, Feeding America, Food Research & Action Center, Hunger Free America, Share Our Strength, and WhyHunger. The HIAC provides guidance in defining and addressing needs and makes funding recommendations for approval by the Safeway Foundation and EIF Board of Directors.

For more information about the issue and ways to get involved in the fight against hunger, visit and

About Hunger Is
Hunger Is, a joint charitable program of the Albertsons Companies Foundation and the Entertainment Industry Foundation (EIF), is designed to build awareness and raise funds in an effort to eradicate childhood hunger in America. Funds raised through Hunger Is directly benefit programs focused on combating childhood hunger and improving health-related outcomes across the United States. For more information, visit

About the Albertsons Companies Foundation
Founded in 2001, the Albertsons Companies Foundation, formerly The Safeway Foundation, supports causes that impact customers’ lives. Albertsons Companies stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through the generous contributions by our customers, our employees’ passion and partnerships with our vendors. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Albertsons Companies and the Albertsons Companies Foundation have invested $1 billion in our neighborhoods since 2001. For more information about the Albertsons Companies Foundation, visit

About the Entertainment Industry Foundation
Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change. For more information, visit

About Northern Virginia Family Service
Northern Virginia Family Service’s (NVFS) breadth, depth and scope of services offer the resources and support to ensure that everyone in need, at every stage of life, maximizes their potential and fully contributes to a thriving community. We provide the essential building blocks for financial, emotional and physical well-being, serving as leaders and innovators for the Northern Virginia community. Every year, we empower 34,000 individuals and families to achieve self-sufficiency. With these essential resources, our community is better equipped for future success and engagement among all of our neighbors.

Media Contacts:

Northern Virginia Family Service
Whitney Richardson

Wolf Kasteler Public Relations
Graehme Morphy

Marsha Olson

Hunger Is Social Media:
Facebook: (Page name: @Hunger Is)
Twitter: (Handle: @HungerIs)
Instagram: (Username: @Hunger_Is)

Viola Davis Social Media:
Facebook: (Page name: @Viola Davis)
Twitter: (Handle: @ViolaDavis)
Instagram: (Handle: @violadavis)

NVFS Social Media:
Facebook: (Page name: @NoVAFamilyService)
Twitter: (Handle: @nvfs)